AdvenTour
Client
Category
Tools
AdvenTour
AdvenTour is an interactive app designed to connect tourists with local attractions and businesses, enhancing the travel experience in Greece. The app serves both players (tourists) and business owners.
For players, AdvenTour offers quizzes that encourage exploration of various destinations. By correctly completing five challenges related to specific attractions they visit, players earn rewards such as discounts at local businesses, making their travels both fun and rewarding.
For business owners, AdvenTour provides a targeted advertising platform where they can attract tourists by offering special deals and discounts. This approach helps businesses increase foot traffic and sales, making the app a valuable tool for promoting local commerce in Greece.
Logo Design
Branding and Visual Identity
Colors
Typography
Challenge & Key Objectives
Challenge
Challenge
Challenge
Key Objectives
Step 1
Research & User Insights
Research & User Insights
To ensure AdvenTour effectively meets the needs of both tourists and local businesses in Greece, my team and I conducted a survey using Google Forms. We targeted travelers, local guides, cultural experts, and business owners. This feedback was crucial in identifying user preferences and expectations, which directly influenced the app’s design and functionality.
Based on the survey results, we developed key user stories that shaped the app’s user flow:
Step 2
Userflows examples
Research & User Insights
We created user flows to map out key interactions, such as log in as player or business owners. These flows clarified the user journey and ensured a smooth experience for the user.
Step 3
Low and High Fidelity Wireframes Examples for Player
Low and High Fidelity Wireframes Examples for Player
These wireframes illustrate the progression from mid-fidelity to high-fidelity design stages for players (tourists). The low-fidelity wireframes provide a basic overview of the structure and functionality, while the high-fidelity wireframes offer a detailed and refined view. Through six examples, this progression highlights how the design evolves to enhance the user experience, making exploration and interaction engaging and enjoyable for tourists.
Step 4
Low and High Fidelity Wireframes Examples for Business Personas
Low and High Fidelity Wireframes Examples for Business Owners
These wireframes illustrate the transition from low-fidelity to high-fidelity design stages for business personas. The low-fidelity wireframes outline the basic structure and functionality, while the high-fidelity wireframes provide a detailed view. Through six examples, this progression shows how the design evolves to effectively support businesses in managing and promoting their offers.
