FRESHY
Client
FRESHY
Category
BRANDING, PRINT & ADVERTISEMENT VIDEO
Tools
Illustrator, Photoshop,
After Effects
After Effects
FRESHY
Freshy is an orange juice brand that embodies simplicity and freshness. The branding project involved creating a logo, street poster, and a social media video to enhance brand visibility. The design elements were crafted to convey the refreshing essence of Freshy while appealing to health-conscious consumers in both public spaces and on social media platforms like TikTok and Instagram.
Client
University’s Project
Category
BRANDING, PRINT, & ADVERTISEMENT VIDEO
Tools
Illustrator, Photoshop,
After Effects
After Effects
Branding and Visual Identity
The Freshy logo is designed to reflect the brand’s core values of freshness and simplicity. The clean, modern typography ensures that the logo is versatile and easy to recognize across various mediums. The minimalistic approach allows the product’s natural appeal to take center stage, creating a strong and memorable brand identity.
Street Poster
The street poster for Freshy is designed to catch the eye with its vibrant color palette and dynamic imagery. Featuring a close-up of freshly squeezed orange juice, the poster instantly communicates the refreshing quality of the product. The clean, modern typography complements the imagery, ensuring that the message is clear and impactful in busy urban environments.
Social Media short Video
The social media video for Freshy is a short, engaging clip designed to captivate audiences on TikTok and Instagram. With smooth transitions and vibrant visuals, the video highlights the essence of freshly squeezed orange juice, conveying the brand’s refreshing quality. The video is optimized for these platforms, where visual content is key to attracting and retaining viewers.
